AI Training and Certification for SMBs

Practical, business-first AI training to help teams confidently

adopt AI, improve productivity, and stay competitive

The Proven Path from AI Curious to AI Certified

Trusted by hundreds of small to mid-sized businesses

Platform Inclusive

Unlike the big players in AI who only train on their own platforms, we train your team on the best elements of ChatGPT, Gemini, Claude, Perplexity, Copilot - and more.

A Marketable Trust Signal

Display the Certified AI 360 badge on your website and marketing materials to let clients know you're trained with the latest in AI tools, applications, and LLMs.

Worldclass Instruction

You aren’t learning from a generic LLM. Your instructor, Sam Richter, has trained hundreds of businesses and 1.5M professionals as a Hall of Fame keynote speaker.

All Company Certification

Most AI training focuses on the individual. We focus on your organization. To trust your business, clients need to know the entire team operates with AI competence.

How We Stack Up

Feature	Certified AI 360®	ChatGPT / Gemini / Claude (Vendor Training)	LinkedIn Learning	Executive Education
Primary Focus	The Entire Business Unit	Individual Users	Individual Users	C-Suite / Executives
Platform Scope	Platform Inclusive (ChatGPT, Claude, Gemini, etc.)	Single Platform (Vendor Locked)	Microsoft Bias (Co-Pilot)	Theoretical / Broad
Update Frequency	Monthly (Real-time updates)	Sporadic (Product launches)	Slow (Recorded courses)	Static (Academic Curriculum)
Outcome	Marketable Business Certification	Tool Proficiency	Completion Badge	Academic Certificate
Content Type	Practical SMB Workflows	Technical Specs	General Overview	High-Level Theory

Generative AI Excellence

Get Certified

25+

Years of Experience

10K

Program Members

1.5M+

Students Trained

Meet Your Instructor

eSam - Trained on the experience and expertise of Sam Richter, CSP, CPAE, www.samrichter.com.

National Speakers Hall of Fame inductee
1.5M professionals trained
Bestselling author
World's Top 50 Sales Keynote Speakers
Featured in USA Today, Forbes, Fortune, and CNN

About Me

"Sam is the best presenter in our organization's history… we have had the President, sports stars, and some of the most well-known speakers in the world. For you to be placed at the top…WOW!"

Terry Moskus

Express Employment Professionals

"We immediately used what we learned. The result: we landed a $4 million dollar account, with more to come. What Sam shared is one of the biggest revelations I've had in my 24 years in the business."

Anthony J. Parr

Director

Major Brokerage Firm

"Sam's program scored the highest of all our seminar topics, and 100% of our attendees said they walked away with ideas they could apply...by far the best in our organization's history!!"

Sandra Williams

Director of Training

S.P. Richards Company

Certified AI 360® Program Features

Knowledge

75 in-depth lessons covering every major use of Generative AI
Hands-on training in prompt engineering, Custom GPTs, and AI Agents
Practical, workflow-focused guidance you can apply immediately

Resources

Gain practical AI education with exclusive, proprietary tools
Get Sam Richter’s Generative AI full resource library to use immediately
Unlike theory-only courses, we equips you to put AI into action fast

Updates

Learn continuously with new lessons, tools, and resources
Never fall behind — When AI changes, fresh content is in your dashboard
Ongoing value — Your membership grows alongside fast-changing AI