top of page

About Certified AI 360®

Your Instructor - eSam (Virtual Sam Richter)

base_logo_white_background.png

Your Certified AI 360® instructor is eSam, a virtual version of Hall of Fame speaker and bestselling author Sam Richter. Why virtual? Because Generative AI moves too fast for traditional courses. In a field where everything changes not in weeks or months, but in days or even hours, most AI training programs are outdated by the time they film, edit, and publish. eSam delivers fresh, relevant content at the speed the technology demands. When something new matters, you'll have it.

Top AI  Expert Sam Richter

Sam Richter, CSP, CPAE

About Sam Richter (the real one)

Sam Richter is a Hall of Fame keynote speaker, bestselling author, and one of the world's foremost experts on Generative AI, artificial intelligence, sales intelligence, and digital information strategy. With more than 20 years of experience building AI and machine learning programs, Sam is recognized globally as a leading authority on how businesses can leverage ChatGPT, Custom GPTs, AI Agents, and other Generative AI tools to drive results.

​

Sam is the only professional speaker who not only teaches the power of AI and online intelligence, but also builds the AI-powered tools and resources that help organizations achieve immediate results. His unique combination of hands-on AI development experience and world-class presentation skills makes him one of the most sought-after Generative AI speakers and trainers in the world.

​

AI Expertise & Thought Leadership

Sam has trained tens of thousands of professionals worldwide on how to use Generative AI effectively in business. His Generative AI keynote presentations and training programs cover prompt engineering, Custom GPT development, AI Agents, AI-powered research, AI-driven communications, and the strategic integration of artificial intelligence across sales, marketing, operations, HR, and leadership functions.

​

As Generative AI continues to transform the business landscape, Sam helps organizations navigate the shift from traditional workflows to AI-augmented operations. His programs focus on practical, real-world AI applications that deliver measurable business outcomes, not theoretical concepts.

​

AI Tools & Technology

Sam created numerous AI-powered technologies used by top companies worldwide, including:

  • Intel Engine - A family of AI-powered business and sales intelligence search applications

  • IntelLeads.ai - An AI-driven lead generation and relevant communications platform

  • Find5500.ai - An AI-powered prospecting tool for financial advisors

  • YouGotIntel.com - An AI-powered suite of solutions that helps users find targeted online intelligence

  • AI 360 GPT - A suite of Generative AI tools for company research, industry analysis, personality assessment, prompt creation, contract analysis, and more

 

Credentials & Recognition

  • Codie Award (the "Oscars" of the software industry)

  • National Speakers Association Hall of Fame inductee (fewer than 300 speakers worldwide)

  • Certified Speaking Professional (CSP) - Top 10% of the world's professional speakers

  • Minnesota Speakers Association Hall of Fame member

  • Minnesota Speakers Association Lifetime Achievement Award

  • Global Guru - Top 30 Internet Thought Leaders

  • Top 50 Sales Keynote Speakers

  • Top 25 Most Influential Sales Leaders

  • Top 15 Highest-Rated Speakers for Virtual Events

  • Top 100 Motivational Speakers

  • Inc. Magazine Entrepreneur of the Year Finalist

  • Bestselling author - "Take the Cold Out of Cold Calling" (Sales Book of the Year)

  • Gold Award at the International Film Festival

​

History

For more than six years, Sam served as president of the James J. Hill Center, transforming an 85-year-old nonprofit business library into a nationally renowned digital resource for entrepreneurs and small businesses. He spent 18+ years in advertising, public relations, and e-commerce, leading product launches and strategic marketing programs for major corporations including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.

​

Sam serves on the Boards of Directors for Brandpoint and Argos Risk, and advises numerous technology, big data, Generative AI, and sales organizations. His thought leadership on Generative AI, artificial intelligence, and sales intelligence has been featured in USA Today, Forbes, Fortune, CNN, and thousands of other publications and broadcasts worldwide.

​

Education & Personal

Sam earned his B.A. from the University of Minnesota School of Journalism and Mass Communication, where he was a four-year varsity football letterman and two-time Scholastic All-American. His postgraduate education includes executive leadership certifications from the University of St. Thomas and Saint Mary's University.

​

Sam lives in Minnetonka, Minnesota, with his wife and two children. He volunteers with Mental Health Navigators, where he built the nationally recognized Mental Health Resource Search Engine using AI-powered technology.

Learn more at www.samrichter.com/bio

​

LinkedIn: Sam Richter​​

About Dave Olson 

 

Dave's career has focused on the intersection of digital marketing, public relations and brand content. Within this ever-changing space, he's been fortunate to play a key role in driving innovation and revenue, while leading a variety of outstanding teams.

 

Certifications

  • Google / Gemini 

  • Anthropic / Claude

  • Open AI / ChatGPT

  • LinkedIn marketing

  • YouTube ads and video marketing

  • Executive leadership, University of St. Thomas 

  • TESOL certification

​

History

For 26 years, Dave was Senior Vice President at Brandpoint, a premier branded content and digital marketing firm trusted by Fortune 500 companies and top U.S. PR agencies. The organization delivers strategic content campaigns across the country’s most influential media platforms to drive awareness, engagement, and measurable action.

​​

Dave led R&D and launched multiple seven-figure product lines, forged partnerships with 1,000+ top media outlets (AP, Gannett/USA Today, Hearst, ACBJ), and directed cross-functional teams across sales, operations, product, and marketing. He also served as a national judge for leading PR industry awards.

​​

Prior to Brandpoint, Dave worked in business development with an internet safety software company. He also taught business writing at Illinois State University.​​​

​

Education & Personal

Dave earned his B.A. from the University of Wisconsin - Madison. His postgraduate education includes an M.A. from Illinois State University.

​​

Dave lives in Maple Grove, MN with his wife and two daughters. His dog, Matcha, is always by his side. â€‹â€‹â€‹â€‹â€‹

​

LinkedIn: Dave Olson 

Headshot for 360 1.png

Dave Olson

bottom of page